AGM Brand Management Job Atria Convergence Technologies Pvt. Ltd. Hyderabad

Job Designation : AGM Marketing

Job Location : Hyderabad

Job Description :

•     Brand Management: Strengthening of the brand through conceptualization and development of differentiated brand personality and imagery
•     Brand Activation: Defining the integrated marketing strategy for the brand and guiding the advertising agency in developing creative and customer-relevant advertising
•     Achieve brand objectives by strategic allocation of annual budgets.
•     Formulating and executing marketing activities (ATL/ BTL) to promote products

•     Product Management: Analyzing market trends and competition to develop the product strategy i.e. Product Mix, Pricing, Positioning, Sales Promotion and Distribution
•     Developing strategic pricing & promotions in response to market trends and consumer insights
•     Developing innovative packaging and merchandising to aid visibility in retail and modern trade
•     New Product Development: Setting the stage for the national launch of new products, including test marketing the marketing mix, SKU mix, and pricing in coordination with R&D, packaging and finance departments
•     Test marketing with rigorous BTL activities and conducting post launch evaluation research to evaluate the marketing mix
•     Market Research: Conducting focus groups across different levels to understand brand trends, opportunities and potential vulnerabilities; tracking the market and competition.
•     Business Development Support: Defining, developing, and evaluating marketing strategy based on knowledge of organizational objectives, market characteristics, and cost & markup factors
•     Overseeing the activity of business development with MT and developing tools to help in attaining desired results

Job Requirements :

• Should have good communication skills
• Should be comfortable with Hyderabad location
• 5 - 10 years of experience in brand management and strategy

Apply Id : anamika.bhowmick@naukri.com

Website : Atria Convergence Technologies Pvt. Ltd.