Senior Business Analyst - ( Digital Marketing) Job at Xavient Software Solutions India Pvt Ltd

Job Designation : Senior Business Analyst

Job Location : Noida

Job Description :

• Excellent understanding of Digital Marketing business/Technology domain i.e. terminologies, Processes (Content creation to Lead Tracking and Data capture to Analytics) and challenges.
  
• Requires high interaction with a diverse set of internal and/or external customers for the purposes of developing requirements that capture, reengineer, or enhance business processes.
  
• Lead discussions and document business, functional, non-functional and reporting requirements.
  
• Works with the business as a liaison with IT to translate user requirements into detailed system requirement specifications, lead technical aspects of projects, and identify gaps in processes.
  
• Ensures compliance to software development policies and procedures.
  
• Coordinates with technical partners to ensure system compliance.
• Review with Application Development and other IS team members potential vendors and existing technology with an emphasis on business requirements as relates to the proposed project
  
• Using a train the trainer approach, train the business prior to go-live of the system or enhancement
  

Job Requirements :

• Good understanding of:
  o Enterprise web applications
  o Customer relationship management and
  o Content management systems
  o Social Media Marketing
  o Big Data (concept, capture and analytics)
  o Social media based BI applications
  o Campaign Management
  o Marketing Middleware / Open Stack Platforms
  o Marketing Clouds
• Good understanding of agile methodology with scrum.
  Knowledge of following Marketing Cloud solutions
  o Salesforce.com
  o Oracle
  o HP
  
• Experience of working in a truly global enterprise
  
• Ability to consult with stakeholders to acquire appropriate business requirements
  
• Ability to establish meaningful business relationships both internal and external business partners
  
• Must be a Team player
  
• Strong written and verbal communication skills
• Must be from a "Digital Marketing" background.

Reference Id : amishra@xavient.com

Website : http://www.xavient.com