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August 16, 2015

Senior Manager - Strategic Alliances Francorp Inc Delhi

Job Designation : Senior Manager - Strategic Alliances

Job Location : Delhi

Job Description :
1. Identify, vet, develop and own partner opportunities and business models to create strategically beneficial marketing partnerships

2. Strategize & design strategic alliances marketing program in line with the product portfolio & ambitions of the organization

3. Lead the partnership programs for the company with all its existing partners

4. Create a strategic roadmap for delivering key consumer value as per the role of each product
5. Work with individual product teams to generate key consumer value propositions

6. Run the strategic alliances marketing program end to end. Drive key aspects of strategic initiatives across product, technology, sales, and marketing, both internally and externally for smooth implementation

7. Create opportunities for long & short term coalitions with various complementary categories

8. Ensure performance from partners against set KPIs including delivering a lower customer acquisition cost through the partnerships

9. Build a robust thriving coupon programme delivering value to customers.

10. Develop a unique value proposition for company couponing program

11. The candidate is also expected to create corporate partnerships with leading corporates

12. Ensure 100% partner satisfaction and trouble shoot issues with partners.


Apply Id : hrd@franchiseindia.com